TTB regulations define the term "advertisement" as any written or verbal statement, illustration, or depiction which is in, or calculated to induce sales in, interstate or foreign commerce, or is disseminated by mail. Examples include ads in newspapers or magazines, trade booklets, menus, wine cards, leaflets, circulars, mailers, book inserts, catalogs, promotional materials, or sales pamphlets. The definition includes any written, printed, graphic, or other matter accompanying the container; markings on cases, billboards signs, or other outdoor display; and broadcasts made via radio, television, or in any other media. Though not specifically listed, this definition includes websites and other Internet-based advertising such as social media.
The Federal Alcohol Administration Act does not require alcohol beverage advertisements to be approved prior to appearing in print or broadcast. TTB does, however, offer industry members, free of charge, a voluntary advertising pre-clearance service.
TTB monitors the advertising of alcohol beverages through a combination of -
Generally, these regulations prohibit:
For a complete listing of prohibited practices, please see -