What is an advertisement?
The TTB regulations define the term "advertisement" as any written or verbal statement, illustration, or depiction, which is in, or calculated to induce sales in, interstate or foreign commerce, or is disseminated by mail. Examples include ads in newspapers or magazines, trade booklets, menus, wine cards, leaflets, circulars, mailers, book inserts, catalogs, promotional materials, or sales pamphlets. The definition includes any written, printed, graphic, or other matter accompanying the container; markings on cases, billboards signs, or other outdoor display; and broadcasts made via radio, television, or in any other media. Though not specifically listed, this definition includes websites and other Internet-based advertising such as social media.
Does TTB approve alcohol beverage advertisements?
The Federal Alcohol Administration Act does not require alcohol beverage advertisements to be approved prior to appearing in print or broadcast. TTB does, however, offer industry members, free of charge, a voluntary advertising pre-clearance service. To submit an advertisement for pre-clearance review, you may email it to market.compliance@ttb.gov.
What information is required on an alcohol beverage advertisement?
With few exceptions, the following information is required on advertisements of alcohol beverages:
Wine (27 CFR 4.62):
Distilled Spirits (27 CFR 5.63):
Malt Beverages (27 CFR 7.52):
Learn more about the advertising regulations listed in the Code of Federal Regulations (CFR) for: wine (27 CFR part 4, subpart G), distilled spirits (27 CFR part 5, subpart H), and malt beverages (27 CFR part 7, subpart F).
What is prohibited from appearing in an alcohol beverage advertisement?
For a complete listing of prohibited practices, please see -
Monitoring Advertisements in the Marketplace
TTB monitors the advertising of alcohol beverages through a combination of:
Advertisement Complaints
If you have a complaint about an advertisement that you feel is in violation of TTB regulations, you may send an email to Market.Compliance@ttb.gov.
Advertising Resources
Below is a list of resources on advertising.
|
|