Market Compliance

Market Compliance Office

What We Do

  • Ensure that alcohol beverage advertisements comply with the Federal Alcohol Administration (FAA) Act and regulations. This is accomplished by use of pre-clearance services, searching the Internet, and investigating industry complaints regarding competitors' advertising activities.
  • Monitor alcohol beverages in the market place through the alcohol beverage sampling program. The sampling program helps ensure that products in the market place are accurately described on labels from both a consumer deception and revenue protection perspective.
  • Monitor, coordinate and respond to consumer complaints regarding alcohol beverage products in conjunction with TTB's Field Operations and Scientific Services Divisions.
  • Educate and provide guidance to industry members and the general public on laws, regulations, and activities of the Tax and Trade Bureau, with emphasis on Alcohol Labeling Formulation Division (ALFD) related issues. This is usually accomplished by attending industry trade shows, conferences, and by providing training seminars.
  • Assist Field Operations in their investigation of FAA cases. This can include providing technical assistance regarding COLAs, US Customs documentation, advertising, formula, and labeling issues, and referring leads for compliance and product integrity investigations.

Customer Service Line

Call our Customer Service Desk at 202-453-2250 or toll free 866-927-ALFD (2533).
FAX: 202-453-2984

We offer callers to the Customer Service line the opportunity to select the best option that pertains to your inquiry. The following are the options that you will hear. Please listen carefully and select the correct prompt.

  1. Address, Fax and Hours of Operation;
  2. Technical Questions Regarding COLAs Online and COLAs Online Password Resets;
  3. COLAs Online Registration;
  4. Formulation, Statements of Process, Pre-Import Letters, Malt Beverage Labels or Distilled Spirit Labels;
  5. Alcohol Advertising; and,
  6. Technical Questions Regarding Wine Labeling or Status of Wine Applications.

Description: CONTACT US
For more information about the Market Compliance Office, contact our Customer Service Desk at 202-453-2250 or toll free at 866-927-ALFD (2533), by fax at 202-453-2984, or by email at

Please direct correspondence to:

Alcohol and Tobacco Tax and Trade Bureau
Director, Advertising, Labeling and Formulation Division
1310 G Street, NW, Box 12
Washington, DC 20005


Page last reviewed/updated: 07/22/2013

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