LIGHT WHISKY PROMOTION
Proprietors of Distilled Spirits Plants,
and Others Concerned:
The purpose of this Circular is to announce to members
of the industry that prior to July 1, 1972, "Light Whisky"
redesignated as "Whisky" may be bottled in sufficient quantity
for trade sampling and for price-posting requirements of some
of the States.
As was announced in Industry Circular No. 71-14, certificates of label approval for "Light Whisky" and "Grain Spirits"
would be issued pursuant to the submission of proper applications
(Form 1649) prior to July 1, 1972. However, such certificates
would be endorsed so as to make them inoperative until July 1,
1972. The advertising of "Light Whisky" and "Grain Spirits" on
and after April 1, 1972, was also announced by Industry Circular
In order to provide bottlers the opportunity to obtain sufficient quantities of "Light Whisky" which may be needed in
connection with listings by certain States and as samples for
trade buyers, "Light Whisky" may be redesignated as "Whisky",
withdrawn from bonded storage and bottled for trade sampling.
The product may be represented to the States and trade buyers
as that "Light Whisky" which the bottler will market on or
after July 1, 1972. It may not be labeled as "Light Whisky"
but must be labeled as "Whisky", in compliance with 27 CFR,
Part 5. However, dummy packages, representative of the product
to be marketed, may be presented together with the bottled
product. This authority does not extend to the presentation
of such whisky to consumers or consumer groups.
Correspondence in regard to this Industry Circular should
refer to its number and be addressed to the Director, Alcohol,
Tobacco and Firearms Division (CP:AT:RT), Internal Revenue
Service, Washington, D. C. 20224.
Rex D. Davis,
Alcohol, Tobacco and Firearms Division