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March 1, 2013

Greetings! We hope you are having a gratifying and exceptional week! This edition announces our final rule adding Cachaça to the standards of identity for distilled spirits, and the second webinar on preventing underage drinking, and contains information on how to personalize labels for special occasions, and guidance regarding what changes brewers need to report to TTB.

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In the TTB Newsletter, we compile the top TTB news of the week and other helpful information about the Bureau and the Federal alcohol and tobacco laws and regulations we enforce.

Please send any questions or comments to the Executive Liaison for Industry Matters at IndustryLiaison@ttb.gov and/or StateLiaison@ttb.gov.

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TTB APPROVES CACHACA AS A TYPE OF RUM AND DISTINCTIVE PRODUCT OF BRAZIL

On February 25, 2013, TTB published a final rule in the Federal Register amending its distilled spirits standards of identity regulations to recognize Cachaça as a type of rum and as a distinctive product of Brazil. Cachaça (or Cachaca), Brazil's national spirit, is a distillate of fermented pure sugarcane juice, and it is the key ingredient in Brazil's popular national cocktail, the Caipirinha. TTB undertook this rulemaking in response to a petition from the Government of Brazil and a subsequent exchange of letters agreement signed on April 9, 2012 by representatives of Brazil and the United States, under which the United States would recognize Cachaça as a distinctive product of Brazil, and, in turn, Brazil would recognize Bourbon Whiskey and Tennessee Whiskey as distinctive products of the United States.

This final rule will be effective on April 11, 2013. The final rule also includes a transition period, lasting until August 26, 2013, during which producers may continue to use previously approved labels for products that do not conform to the new Cachaça standard of identity.

To view the complete rulemaking record for this regulatory amendment, including the proposed rule, the public comments received in response to the proposed rule, and the final rule, see Docket No. TTB-2012-0002 on the Regulations.gov website. You may also read the related TTB press release.

REGISTER TODAY FOR THE SECOND WEBINAR IN THE PREVENTING UNDERAGE DRINKING SERIES

Sponsored by the Federal Interagency Coordinating Committee on the Prevention of Underage Drinking (ICCPUD).

Webinar #2-Brain Research and Underage Screening - Getting Informed, Preparing to Act

When: March 7, 2013, 2:00 to 3:00 p.m. EST

Who: The following experts will present:

  • Kenneth R. Warren, Ph.D., Acting Director, National Institute on Alcohol Abuse and Alcoholism (NIAAA);
  • Aaron White, Ph.D., Program Director, College and Underage Drinking Prevention Research, NIAAA; and
  • Vivian B. Faden, Ph.D., Director, Office of Science Policy and Communications, NIAAA.

Why: Nearly 10 million 12- to 20-year-olds in the United States are underage drinkers, with serious negative consequences for individuals, families, and communities. This webinar series features national leaders and experts discussing the extent and nature of the problem, lessons from recent research, and evidence-based strategies for addressing underage drinking.

What: In the second webinar in the series, Dr. Kenneth Warren will provide a brief introduction to the problem of underage drinking, briefly summarizing some of the information from the first webinar. Next, Dr. Aaron White will discuss alcohol's effects on the developing brain, and present information on the prevalence and biology of blackouts and alcohol poisoning. And to round out the presentations, Dr. Vivian Faden will discuss the contextual factors surrounding youth drinking and the importance of screening youth for alcohol use, risk for use, and alcohol related problems.

View more information and register.

HOW CAN I PERSONALIZE MY ALCOHOL BEVERAGE LABELS FOR CUSTOMERS TO COMMEMORATE SPECIAL OCCASIONS SUCH AS WEDDINGS, CORPORATE EVENTS, ETC.?

Importers, bottlers, and wholesalers of alcohol beverages may offer personalized labels to consumers who desire to have a special label appear on the container. The labels contain a personal message, picture, or other artwork that is specific to the consumer who is purchasing the product. If you want the flexibility to make changes to personalize your labels for customers, without the need to submit new applications for label approval for each new personalized label, you will need to follow the steps noted in public guidance document TTB G 2011-5.

CHANGES AFTER ORIGINAL QUALIFICATION - BREWERIES

Brewers must report to TTB certain changes that occur in their businesses. See the list below for the changes that must be reported to TTB:

Read about how to report these changes to TTB