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November 26, 2018
Special Edition


Greetings! This special edition of the TTB Newsletter announces that we have published rulemaking designed to significantly update and improve the alcohol advertising and label regulations, which is a part of our strategic goal to modernize our labeling program.


We are pleased to announce the publication of a rulemaking document (Notice No. 176) in the Federal Register of Monday, November 26, 2018, in which we propose to update, simplify, and clarify the labeling and advertising regulations for wine, distilled spirits, and malt beverages.

This rulemaking is the latest phase of our multi-year effort to Facilitate Commerce through a Modern Labeling Program Focused on Service and Market Compliance, one of the five strategic goals outlined in our current Strategic Plan. In recent years, we have made significant improvements to modernize our labeling program and reduce approval times for labels and formulas by employing a range of strategies, including:

  • Eliminating the need to obtain formula approval in certain instances;
  • Expanding the list of changes that can be made to approved labels without getting a new Certificate of Label Approval (COLA);
  • Updating COLAs Online and Formulas Online to better meet user needs and expectations;
  • Increasing guidance about label and formula requirements by improving content on TTB.gov and offering webinars; and
  • Adding staff to improve overall service levels.

When finalized, the updated labeling and advertising regulations will facilitate industry compliance by simplifying and clarifying regulatory standards, incorporating guidance documents and other current policies into the regulations, and reducing regulatory burden on industry members where possible.

We encourage public comments on the regulatory amendments proposed in the rulemaking document (Notice No. 176), particularly from affected industry members. In addition, we welcome suggestions for other changes to these regulations not specifically proposed in the rulemaking. We are accepting comments through March 26, 2019.

Please see the notice for instructions on how to submit a comment.


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