Due to the fact that extraction products are generally sold as dietary supplements or "natural health remedies," TTB has observed that the labels and advertising for the products often contain claims regarding the health effects derived from using the products.
If the products are determined to be alcohol beverages (i.e. 0.5 percent ABV and fit for beverage purposes) any claims on labels or in advertising for the products would be subject to the labeling and advertising requirements of the FAA Act and the TTB regulations at 27 CFR part 4, part 5 or part 7. This includes the regulations regarding health-related statements.
Health-related statements are generally defined as statements related to health, including statements of a curative or therapeutic nature that, expressly or by implication, suggest a relationship between the consumption of alcohol beverages, or any substance found within alcohol beverages, and health benefits or effects on health. Health-related statements include both specific health claims and general references to alleged health benefits, or effects on health as well as health-related directional statements such as those terms which are defined in the regulations. Health-related statements also include statements and claims that imply that a physical or psychological sensation results from consuming the alcohol, as well as statements and claims of nutritional value (e.g., statements of vitamin content).
In general, advertisements may not contain any health-related statement that is untrue in any particular or tends to create a misleading impression as to the effects of alcohol consumption on health. TTB will evaluate such statements on a case-by-case basis and may require as part of the health-related statement a disclaimer, or some other qualifying statement, to dispel any misleading impression conveyed by the health-related statement. Such disclaimer or other qualifying statement must appear as prominent as the health-related statement.