November 1, 2024│Office of Communications
On November 1, 2024, we published TTB Industry Circular 2024-1, Use of Social Media in Advertising of Alcohol Beverages.
This industry circular provides a basis for voluntary compliance with the Federal Alcohol Administration Act and the TTB advertising regulations with regard to alcohol beverage advertising on the various forms of social media, both in terms of required mandatory statements and prohibited practices or statements.
This circular modifies and supersedes TTB Industry Circular 2022-2 to allow industry members to use links or link sharing sites (such as LinkTree) to satisfy mandatory advertising information requirements (name and address, class designation, etc.). It also allows industry member advertisements made through influencers to use “tags” to the industry member’s page to satisfy mandatory advertising information requirements as long as the industry member’s page is compliant.
Additional Information